If Your Favorite Color is Black. Prestige and power are important to you. You are independent, strong-willed and determined and like to be in control of yourself and situations. As a lover of black you may be conservative and conventional - black is restricting and contained. With black as your personality color, you may be too serious for your own good - bring some colour into your life to lighten you up - life should be fun. You may appear intimidating to even your closest colleagues and friends, with an authoritarian, demanding and dictatorial attitude.